Services
Put the tools and processes in place to measure the impact of your marketing activities. These are divided into two streams:
Technology Stream
Your tracking, tagging, and reporting, made trustworthy.
You may be readying a campaign launch without tracking in place. Or campaigns are running but you suspect the results aren't accurate. It could be broken tags that double-count, undercount, or miss conversions outright. It could be a channel attribution issue that misleads you about where budget should be shifted. It isn't until frustratingly-low performance is reported that these problems are detected and fixed, which can take months.
The Technology stream serves your organization by implementing:
Accurate data collection and reporting
Actionable insights on advertising campaign performance
Fine-tuning of event tagging so the conversions that matter are reported correctly in Google Analytics and your ad platforms
Verification of Google Analytics attribution data against campaign channels (e.g., Google Ads PMax)
Process Stream
A repeatable way of making the numbers make sense.
Your team may struggle to consistently produce insights from your data. Without defined workflows, insights surface only when someone thinks to look; prior-quarter assumptions get revisited ad hoc — is it clear whose job it is to reflect a change in the dashboard? Have reports kept fidelity with shifts in strategy? The more cooks involved or AI that's used, the harder it is to know.
The Process stream serves your organization by implementing:
An audit that pinpoints the state of your measurement
A sprint-and-review cadence, so priorities are re-set and progress is visible every cycle, not just at the end
A framework your team can keep running after the engagement
Hands-on review that surfaces how well team's analyses hold up
Using an agile methodology, first results come within 3 weeks, and sprints last only as long as you need.
Per-sprint charges range from $3,300 to $5,650 + tax, depending on your engagement's resource needs.
