Better performance starts when you learn what your data is telling you

You’re a sharp marketer. You stay current, you run campaigns, you track results. But whether your marketing courses covered it or not, it is up to you to make sense of your customer acquisition performance numbers, tell leadership what they mean, and how you will lift them even higher.

That’s what I help marketers do.

I’m Glenn Schmelzle. Through keynotes, workshops, small-group sessions, analytics engagements, an online community, and my upcoming book “The Data-based Marketer”, I help early and mid-career marketers become fluent in the data behind customer acquisition, find insights that get acted upon, and build a reputation that puts you on leadership’s radar.

My bi-weekly email series chronicling the book's progress is called Inner Join. Subscribe to it for early access to the book, tools and live events.